R
ZigoPay: a payment app’s logo, icons and animations that match the real result
An animation studio says it designed a UPI app’s logo and icons and animated onboarding, loading and success or failure states in two weeks.
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Branding
Examples and tools for branding in graphic design, each linked to its source.
M
ZapConnect 2025: an event brand made with AI imagery, automation and human direction
Zapier’s brand team describes building an event identity with Midjourney imagery, automated session assets and personalized badges.
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WC
WebAIM Contrast Checker: browser-based foreground/background contrast checking
WebAIM’s online contrast checker, which needs no account, tests text and background color pairs against WCAG.
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M
VELA: redrawing AI logo directions by hand into a brand system
A designer’s fictional fintech brand uses Midjourney and Ideogram for exploration, then redraws the chosen mark point by point in Illustrator.
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V
Vectorizer.AI: automatic bitmap-to-vector conversion
Vectorizer.AI converts PNG, JPG, GIF, BMP and WebP images to SVG, PDF, EPS and DXF vectors. Previews are free; downloading results needs a subscription.
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C
Sunrise Studio: using AI tools to explore an identity, then refining it by hand
A designer’s 2025 concept exercise combines ChatGPT, Sora and Nano Banana for a studio identity, finished in Illustrator and Photoshop.
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B
Brandsupply’s Still Touch: refining an AI-generated identity (a fictional demo brand)
A seller’s own example: designers refine a generated logo for a fictional wellness brand in three rounds, with a quoted €199 price and 72 hours.
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AI
scenta: a packaging system, brand guidelines and an AI photography prompt pack
A designer reports extending a small brand from a Canva logo into 51 packaging designs, guidelines and an AI photo workflow the client reuses.
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R
Salomon: a real model shot on green screen inside AI-generated environments
Runway says a Paris studio storyboarded 30 shots with AI, cast a model resembling the generated character, and shot two days on green screen.
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R
Recraft: image and vector-oriented generative design tools
Recraft presents itself as a text-to-image model and design platform for photorealism, vector generation, custom styles and mockups.
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R
Readymag: visual publishing for designed web experiences
Readymag presents itself as a design tool for distinctive websites.
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N
Planful: brand guidelines, logos and design files moved into one company hub
Notion says a software company’s creative team built a brand hub alongside the company wiki and project work.
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F
Plaid and Figma: connecting brand and product design in one workspace
Figma’s story says Plaid brought brand and product work together, including planning and reusable assets like blog graphics.
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M
Performance.gov: about 1,500 icons developed from handmade inputs with Midjourney
A design news report says Pentagram trained an illustration style from paint and cut paper, then produced reusable icons for federal agencies.
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P
Penpot: an open-source design platform you can self-host
Penpot describes itself as an open-source design platform with shared libraries, design tokens and a self-host option.
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W
OFF+BRAND: animated brand websites built so clients can update them
Webflow says a two-founder branding studio builds modular, animation-led sites that clients maintain without developers.
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R
Obsidian: a studio mixing live action and AI for brand campaigns
Runway says this 2025 studio uses generative AI on every project, with storyboards drawn by hand and AI used for iteration.
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F
Nuuly: a year of campaigns planned in one Figma file
Figma says Nuuly’s brand and marketing teams brief, plan and present seasonal campaigns in shared Figma files.
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F
NASA’s Launch America identity, made by a four-partner remote team
A 2020 Frame.io article describes a new agency making a title sequence, logo and broadcast graphics in two months without meeting.
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F
Moving Brands: showing clients work in progress in shared files
Figma says the brand studio moved progress reports and client presentations into live files, with feedback as comments.
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M
Milanote: Visual boards for notes, images, links and planning
Milanote positions itself as visual boards for notes, images, links and planning.
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A
Planning a usable logo delivery package: variants and exports from Affinity
An October 2026 guide lists which logo variants and file formats to deliver, with caveats. Its author checked it against docs, not by testing.
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I
Ideogram: image generation with emphasis on graphics and text-containing imagery
Ideogram presents its models and apps as image generation and editing with reliable typography in images, plus an API.
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GF
Google Fonts: font discovery and distribution with documented font licenses
Google Fonts is Google’s free font library for web and print.
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F
Designing a Google BigQuery explainer inside a 61-page brand book
A 2017 Frame.io article shows how a post house kept an explainer on brand when the product had no guidelines of its own.
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··
Frank Chimero on getting unstuck while designing his own lecture poster
A 2018 essay: a designer stuck on a self-portrait poster found the way through by naming the talk and working once through, cleanly.
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F
FontForge: open-source font creation and editing
FontForge presents itself as a free and open-source font editor.
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F
Figma: shared interface, design-system, prototyping and visual-collaboration tools
Figma presents itself as a collaborative canvas where design, code and AI come together.
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AI
Evoke Studio’s checklist from AI concept to production-ready brand files
A studio’s published guide covers choosing a traceable concept, hand-tracing, colour specs, a logo family, type licensing and file delivery.
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W
Edgar Allan: turning website optimization into a quarter of agency revenue
Webflow says the agency organizes work into brand-to-build projects, support retainers and optimization, which is about 25% of revenue.
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C
Coolors: palette generation and color exploration
Coolors presents itself as a fast generator and browser for color palettes.
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CD
Extracting a design system and generating a landing page and slide deck with Claude Design
Claire Vo reports importing a public site's assets to build a design system, then generating a landing page and deck from it.
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C
Packaging a brand into a reusable Claude skill so PDFs and decks come out on-brand
Daria Cupareanu describes building a brand skill in Claude so documents match a brand without manual restyling.
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F
Chello: living brand files and follow-the-sun delivery for clients
Figma says a Sydney and London agency gives each client a shared workspace and living brand files instead of PDFs.
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C
Casa di Campara: campaign visuals built around real product photos
An agency says it used ChatGPT with the client’s real product photos as reference, then made static and animated visuals in Canva.
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C
Canva: template-based visual communication, documents and brand production
Canva presents itself as a visual suite for social posts, videos and presentations, with AI tools such as background removal and a Brand Kit.
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C
Building a brand across sketches, AI images, a custom font and a website
A class project chains several AI tools into a brand system and site; the author records what he had to correct by hand at each stage.
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B
Blender Conference 2024: a hand-made, mixed-media identity built with free tools
Blender Studio’s art director walks through paper doodles, a watercolor mascot, scanned notes and a modeled desk scene.
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B
Blender Conference 2022: when a concept contradicts the theme, change the concept
Blender Studio describes dropping a tree-ring logo because it implied cutting a tree down, and moving to procedurally grown succulents.
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M
A barbershop logo: generate in Midjourney, vectorize, then clean up by hand
In a 2023 X thread, Linus Ekenstam describes a barbershop logo built from Midjourney images, vectorized, then tidied in a vector editor.
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A
Affinity is now one free app, with a Canva account and paid AI features
Reported October 2025: Affinity combines vector, photo and layout tools in one free app; Canva AI tools need Canva Premium.
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AP
Adobe Photoshop: layer-based raster editing, compositing and generative editing
Adobe presents it as a photo-editing and graphic design app.
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AI
Adobe Illustrator: vector drawing, typography, illustration and generative features
Adobe presents it as a vector app for logos, icons and illustrations with precision and AI tools.
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AF
Adobe Firefly: adobe's generative image and media creation tools
Adobe presents it as an AI platform for images, video, audio and designs using Adobe and partner models.
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AE
Adobe Express: template-based branded content creation and editing
Adobe presents it as a design app for social posts, flyers and videos with generative tools.
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AC
Adobe Color: adobe's color-palette and theme resources
Adobe Color now sits within Adobe Express and offers palettes and themes to browse for branding, social and web.
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