Branding collects examples of identity work in practice: logo exploration and refinement, building a mark into a full system, guidelines, accessible color choices, and preparing logo files a client can actually use. Some entries show AI used during exploration. They are listed so you can see where it helped and where a designer had to redraw, check type licensing or rethink the concept.
The section is for designers building identities for clients or their own practice who want to see the decisions behind finished work. Every entry links to its source and says what kind of account it is, from a self-initiated concept to a vendor-reported result. Try redrawing AI logo directions by hand into a brand system, when a concept contradicts the theme, or planning a usable logo delivery package.
An agency generates flavour-by-flavour product and fruit imagery for a CPG client's site, then fixes label details by hand in Photoshop.
A product designer rebuilds SkillUp's multi-brand tokens, grid and components with Claude Code in Figma, and lists what he had to correct.
Noo–Studio's record of a Claude agent drawing a variable icon font in Python while a second, no-edit agent judged it against numeric rules.
David Demaree fed Trust's original brand Figmas and every past site version to Claude Design and Claude Code to rebuild bitsandletters.com.
Harvey's in-house team describes agents building a launch film, hundreds of tailored demo films and a brand library in Figma via MCP.
Noo–Studio turned the N and O of its logo into a variable font in under three days: AI agents drew and checked glyphs, the founder judged them.
An October 2026 guide lists which logo variants and file formats to deliver, with caveats. Its author checked it against docs, not by testing.
A designer’s fictional fintech brand uses Midjourney and Ideogram for exploration, then redraws the chosen mark point by point in Illustrator.
Claire Vo reports importing a public site's assets to build a design system, then generating a landing page and deck from it.
A seller’s own example: designers refine a generated logo for a fictional wellness brand in three rounds, with a quoted €199 price and 72 hours.
Daria Cupareanu describes building a brand skill in Claude so documents match a brand without manual restyling.
Reported October 2025: Affinity combines vector, photo and layout tools in one free app; Canva AI tools need Canva Premium.
A studio’s published guide covers choosing a traceable concept, hand-tracing, colour specs, a logo family, type licensing and file delivery.
A designer’s 2025 concept exercise combines ChatGPT, Sora and Nano Banana for a studio identity, finished in Illustrator and Photoshop.
A design news report says Pentagram trained an illustration style from paint and cut paper, then produced reusable icons for federal agencies.
Blender Studio’s art director walks through paper doodles, a watercolor mascot, scanned notes and a modeled desk scene.
In a 2023 X thread, Linus Ekenstam describes a barbershop logo built from Midjourney images, vectorized, then tidied in a vector editor.
An animation studio says it designed a UPI app’s logo and icons and animated onboarding, loading and success or failure states in two weeks.
Blender Studio describes dropping a tree-ring logo because it implied cutting a tree down, and moving to procedurally grown succulents.
A 2020 Frame.io article describes a new agency making a title sequence, logo and broadcast graphics in two months without meeting.
A 2018 essay: a designer stuck on a self-portrait poster found the way through by naming the talk and working once through, cleanly.
A 2017 Frame.io article shows how a post house kept an explainer on brand when the product had no guidelines of its own.
Adobe Color now sits within Adobe Express and offers palettes and themes to browse for branding, social and web.
Adobe presents it as a design app for social posts, flyers and videos with generative tools.
Adobe presents it as an AI platform for images, video, audio and designs using Adobe and partner models.
Adobe presents it as a vector app for logos, icons and illustrations with precision and AI tools.
Adobe presents it as a photo-editing and graphic design app.
A class project chains several AI tools into a brand system and site; the author records what he had to correct by hand at each stage.
Canva presents itself as a visual suite for social posts, videos and presentations, with AI tools such as background removal and a Brand Kit.
An agency says it used ChatGPT with the client’s real product photos as reference, then made static and animated visuals in Canva.
Figma says a Sydney and London agency gives each client a shared workspace and living brand files instead of PDFs.
Coolors presents itself as a fast generator and browser for color palettes.
Webflow says the agency organizes work into brand-to-build projects, support retainers and optimization, which is about 25% of revenue.
Figma presents itself as a collaborative canvas where design, code and AI come together.
FontForge presents itself as a free and open-source font editor.
Google Fonts is Google’s free font library for web and print.
Ideogram presents its models and apps as image generation and editing with reliable typography in images, plus an API.
Milanote positions itself as visual boards for notes, images, links and planning.
Figma says the brand studio moved progress reports and client presentations into live files, with feedback as comments.
Figma says Nuuly’s brand and marketing teams brief, plan and present seasonal campaigns in shared Figma files.
Runway says this 2025 studio uses generative AI on every project, with storyboards drawn by hand and AI used for iteration.
Webflow says a two-founder branding studio builds modular, animation-led sites that clients maintain without developers.
Penpot describes itself as an open-source design platform with shared libraries, design tokens and a self-host option.
Figma’s story says Plaid brought brand and product work together, including planning and reusable assets like blog graphics.
Notion says a software company’s creative team built a brand hub alongside the company wiki and project work.
Readymag presents itself as a design tool for distinctive websites.
Recraft presents itself as a text-to-image model and design platform for photorealism, vector generation, custom styles and mockups.
Runway says a Paris studio storyboarded 30 shots with AI, cast a model resembling the generated character, and shot two days on green screen.
A designer reports extending a small brand from a Canva logo into 51 packaging designs, guidelines and an AI photo workflow the client reuses.
Vectorizer.AI converts PNG, JPG, GIF, BMP and WebP images to SVG, PDF, EPS and DXF vectors. Previews are free; downloading results needs a subscription.
WebAIM’s online contrast checker, which needs no account, tests text and background color pairs against WCAG.
Zapier’s brand team describes building an event identity with Midjourney imagery, automated session assets and personalized badges.