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UNHCR’s World Cup film: footballers shown as children, made with an AI pipeline
Runway says a production team portrayed eleven displaced-background footballers as children without a shoot, then finished the film on 16mm.
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What designers have done with Runway, each example linked to its source.
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Under Armour: an athlete commercial made from AI stills, archive footage and synthetic voice
Runway says production company Tool made an Anthony Joshua spot in four weeks without the athlete present.
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SX3: using AI to fill gaps in archive footage and B-roll
Runway says a creative studio animated reference images to fill missing archive footage for Maison Margiela and B-roll for a Madonna film.
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Salomon: a real model shot on green screen inside AI-generated environments
Runway says a Paris studio storyboarded 30 shots with AI, cast a model resembling the generated character, and shot two days on green screen.
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Runway: generative video and AI-assisted media production
Runway now describes itself as building “real-world intelligence”, with products built on top.
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Obsidian: a studio mixing live action and AI for brand campaigns
Runway says this 2025 studio uses generative AI on every project, with storyboards drawn by hand and AI used for iteration.
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Fred & Farid: a year of experiments before launching an AI-first studio
Runway says the agency spent a year testing tools with 26 people before opening a 30-person AI studio in four cities.
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The Animal Breakdown: 104 show graphics generated, approved, then finished in After Effects
Runway says a three-person graphics team made a season of textbook-style animal graphics, keeping producer approval before animating.
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