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ZapConnect 2025: an event brand made with AI imagery, automation and human direction
Zapier’s brand team describes building an event identity with Midjourney imagery, automated session assets and personalized badges.
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Figma
What designers have done with Figma, each example linked to its source.
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Trusted Shops: rebuilding 150 design files into one shared design system
Figma says the company recreated more than 150 files in nine weeks and merged two tools while building a design-system family.
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Toptal: a structured design workflow, with AI for exploration, for an insurance marketing team
Toptal says an anonymous insurer’s five-person marketing team cleared a backlog using a brief-to-delivery workflow and AI for early exploration.
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Planful: brand guidelines, logos and design files moved into one company hub
Notion says a software company’s creative team built a brand hub alongside the company wiki and project work.
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Plaid and Figma: connecting brand and product design in one workspace
Figma’s story says Plaid brought brand and product work together, including planning and reusable assets like blog graphics.
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Nuuly: a year of campaigns planned in one Figma file
Figma says Nuuly’s brand and marketing teams brief, plan and present seasonal campaigns in shared Figma files.
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Moving Brands: showing clients work in progress in shared files
Figma says the brand studio moved progress reports and client presentations into live files, with feedback as comments.
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Intercom: rebuilding product animations from Figma for smaller files and faster changes
Rive’s 2024 story says Intercom’s motion designer moved from After Effects and Lottie to Rive and halved file sizes.
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HLabs: lightweight interactive animations for The Economist, reused across layouts
Rive’s 2025 story says an agency replaced heavy video with nested, scroll-triggered animations built from Illustrator artwork.
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Heco: a designer and copywriter shipping client sites without a developer handoff
Webflow says a two-person studio merged prototyping and development, with the copywriter editing text in place.
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A 60-second product explainer animated from a client’s Figma storyboard
A freelance motion designer took GWI’s storyboard into Rive and delivered a looping 438 KB web animation in under two weeks.
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Figma: shared interface, design-system, prototyping and visual-collaboration tools
Figma presents itself as a collaborative canvas where design, code and AI come together.
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Figma's AI content training is on by default for Starter and Professional teams
Figma's help center says content training is on by default for Starter and Professional and off for Organization and Enterprise.
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Citrusbyte: sharing unfinished design files with clients through a live link
A 2018 Figma blog post says a 90-person studio shows clients raw work in progress, with a persistent link and in-file comments.
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Chello: living brand files and follow-the-sun delivery for clients
Figma says a Sydney and London agency gives each client a shared workspace and living brand files instead of PDFs.
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Building a brand across sketches, AI images, a custom font and a website
A class project chains several AI tools into a brand system and site; the author records what he had to correct by hand at each stage.
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A barbershop logo: generate in Midjourney, vectorize, then clean up by hand
In a 2023 X thread, Linus Ekenstam describes a barbershop logo built from Midjourney images, vectorized, then tidied in a vector editor.
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