Motion & Video · Branding · Organization & Productivity
Harvey's marketing team builds a launch film and per-account demo films with agents inside Figma
Harvey's in-house team describes agents building a launch film, hundreds of tailored demo films and a brand library in Figma via MCP.
Done withFMFigma (MCP server)FMFigma MotionFWFigma WeaveEElevenLabsEMEnterpret (MCP)CClaude
In-house team at a legal-AI company; company's own account
WHAT THEY DID
Harvey's marketing team says agents built its Harvey Artifacts launch film inside Figma, scene by scene as Figma Motion frames, and then a system that makes a tailored product film for each target account.
STEP BY STEP
- Agents crawl the product and rebuild key screens as Figma components (Product Map).
- Agents work out reusable film moves in Figma Motion (Motion Primitives).
- Launch film: storyboard in Figma → agent builds scenes as Figma Motion frames → canvas review comments → retime to music → export.
- Account films: 44 demo flows → Enterpret MCP pulls Gong, Salesforce and Slack → agent writes script → ElevenLabs voice → ~750-line JS engine builds the film → contact-sheet QA.
- Parallel builds across three lane files plus a coordinator; a Claude artifact tracks every film.
- Agentic Brand Guidelines as a Figma library; Figma Weave for images and video; Spectre agent takes requests in Slack.
HOW IT WENT
A 44-flow demo menu in 13 categories, a ~750-line JavaScript film engine and an Agentic Brand Guidelines library in Figma (per the authors).
Reported results: A launch film for Harvey Artifacts; 36 films in one 69-minute batch; 97 more scripted and voiced overnight (per the authors).
WORTH KNOWING
A detailed look at agents working in a design team's own Figma files, told by the company itself. They report limits: first prompts came back 'half decent', only one agent can work in a Figma file at a time, and they hit a daily Figma call cap. The times and film counts are the team's own; 4TC has not checked them, and no work dates are given.
TRY IT
- Turn one brand guideline page into a Figma library with worked examples, not just tokens.
- Give an agent a storyboard in Figma and review it with canvas comments before any animation.
- Expect one agent per Figma file; split parallel work across separate files.
Rates the entry, not the tool.
Source: Shawn Farsai and Gabe Pereyra · HarveyOpen as a page
- Work done: not stated in the source (Not stated. The post says 'Recently, Figma asked us' and Shawn Farsai's LinkedIn post says 'Over the past few months'; no project dates.)
- Source published: Oct 21, 2026
- On 4TC: added Oct 28, 2026 · checked Oct 28, 2026
About this source
Type: First-person workflow · Firsthand report · Demonstrated workflow
- How Harvey is Building a Frontier Marketing Org
Shawn Farsai and Gabe Pereyra · Harvey · Published Oct 21, 2026 (Byline 'Oct 21, 2026'.) · Checked Oct 28, 2026
Company's own blog. Written in answer to Figma asking what Harvey builds with its MCP server. No sponsorship disclosed.
Access: open - LinkedIn post sharing the article
Shawn Farsai · LinkedIn · Published Oct 21, 2026 (LinkedIn post, 21 Oct 2026.) · Checked Oct 28, 2026
Author's own post.
Access: open
Source check: Reviewed by a 4TC editor on Oct 28, 2026. Claims, quotes and dates re-checked against the sources by Ella on 28 Oct 2026. Nobody at 4TC has tested this.
Claims and where they come from
- The authors say the Harvey Artifacts launch film was made 'entirely with agents, inside of Figma': the agent built every scene as a Figma Motion frame and exported the cuts from the file. (reported) [1]
- The team reviews on the canvas, 'sometimes 50 comments at a time', and the agent reworks the board after each pass. (reported) [1]
- Their first per-account prompts 'came back half decent' and needed 15 to 20 minutes of back-and-forth each, which they say would not scale. (reported) [1]
- They built a menu of 44 company-agnostic demo flows; agents pull Gong calls, Salesforce win-loss reports and Slack through Enterpret's MCP, then write a script with a fictional company on screen. (reported) [1]
- Voiceover uses their narrator's voice, built in ElevenLabs from ten minutes of her footage; they also cloned teammates' voices from short clips of their interviews. (reported) [1]
- An engine of about 750 lines of JavaScript turns each script into a film in Figma and lays out contact sheets that flag clipped text, small type and stray pointers. (reported) [1]
- Only one agent can work in a Figma file at a time; queued calls hit two minutes and timed out, so they split work across three lane files plus a coordinator. (reported) [1]
- They report one batch of 36 films took 69 minutes, and after hitting their daily Figma call cap, overnight agents scripted and voiced the next 97. (reported) [1]
- Their Agentic Brand Guidelines started as markdown and became a Figma library with worked examples, because markdown 'breaks one step up' from design tokens. (reported) [1]
4TC interpretation
Our reading, not something the source says.
Shows a design team treating Figma like a codebase for agents: brand rules as a library agents can see, reusable motion primitives, and review on the canvas.
Designer impact
Established [1]
Voice clones of a narrator and teammates built from short clips of footage.
- Get written consent before cloning anyone's voice.
- Label synthetic voiceover where your client or platform requires it.
Established [1]
Large token use: the post says Shawn Farsai used 15.6B tokens across Figma, ElevenLabs and Weave in 'the last 14 days'.
- Check your Figma plan's MCP call limits and model costs before planning batch work.
Established = documented by primary sources or the company’s own statements. Disputed = contested with evidence on both sides. Alleged = reported, not established.
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