Branding · Motion & Video · Organization & Productivity
ZapConnect 2025: an event brand made with AI imagery, automation and human direction
Zapier’s brand team describes building an event identity with Midjourney imagery, automated session assets and personalized badges.
Done withMMidjourneyZZapierFFigmaFFramerBBannerbear
In-house team’s own account; results not isolated
WHAT THEY DID
Zapier’s brand team set the theme and a dark-to-light visual language by hand, worked with an AI artist to make 14 animated images in Midjourney, OpenAI and Veo, used a CSV-driven automation to fill speaker intro templates, generated personalized badges with Bannerbear, and had a human pick AI-enhanced speaker photos before automation cut them out for Figma.
HOW IT WENT
Zapier reports a 25% year-on-year rise in registrations and up to a 33% lift on visually rich channels. The team says strong prompting alone wasn’t enough and the artist went through thousands of iterations.
WORTH KNOWING
The article doesn’t separate the visuals’ effect from other factors, and has no date. A human composer wrote the soundtrack and key intros were designed by hand.
Rates the entry, not the tool.
Source: Zapier brand team · Zapier Blog · UndatedOpen as a page
About this source
Type: First-person workflow · Firsthand report
- How Zapier's Brand Studio team used AI for ZapConnect
Zapier brand team · Zapier Blog · Publication date not stated · Checked Oct 20, 2026
Primary account or publisher hosting the account.
Access: Page text was read during research.
Source check: Spot-checked by the 4TC build team on Oct 20, 2026. Re-read on 2026-10-20 for the second research pass. Nobody at 4TC has tested this.
Votes rate whether this entry was useful. They are not an endorsement of the tool, and don’t mean voters agree with the company’s practices.
Added to 4TC Oct 20, 2026 · Last checked Oct 20, 2026
Report an issue or correction
Share your own experience
4TC does not endorse a tool unless an explicit 4TC endorsement is shown.