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ZapConnect 2025: an event brand made with AI imagery, automation and human direction
Zapier’s brand team describes building an event identity with Midjourney imagery, automated session assets and personalized badges.
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Midjourney
What designers have done with Midjourney, each example linked to its source.
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VELA: redrawing AI logo directions by hand into a brand system
A designer’s fictional fintech brand uses Midjourney and Ideogram for exploration, then redraws the chosen mark point by point in Illustrator.
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Toptal: a structured design workflow, with AI for exploration, for an insurance marketing team
Toptal says an anonymous insurer’s five-person marketing team cleared a backlog using a brief-to-delivery workflow and AI for early exploration.
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Performance.gov: about 1,500 icons developed from handmade inputs with Midjourney
A design news report says Pentagram trained an illustration style from paint and cut paper, then produced reusable icons for federal agencies.
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Using a ChatGPT table to generate structured image prompts in bulk
A 2023 X thread shows asking ChatGPT for a table of composition variables, then turning each row into an image prompt.
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Building a brand across sketches, AI images, a custom font and a website
A class project chains several AI tools into a brand system and site; the author records what he had to correct by hand at each stage.
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A barbershop logo: generate in Midjourney, vectorize, then clean up by hand
In a 2023 X thread, Linus Ekenstam describes a barbershop logo built from Midjourney images, vectorized, then tidied in a vector editor.
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Additive prompting: ordering prompt variables for more consistent interior images
In a 2023 X thread, Nick St. Pierre lays out an ordered prompt structure, camera angle first, for interior and architecture images.
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