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Trek: photoreal digital twins of bikes, reused across models for marketing renders
Adobe’s 2026 story says Trek’s visualization team builds 1:1 bike twins and swaps meshes to reuse approved paint designs.
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Adobe Substance 3D
What designers have done with Adobe Substance 3D, each example linked to its source.
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Mattel and Adobe: using Firefly during Barbie packaging exploration
Adobe’s 2024 account says Mattel explored packaging concepts with generated imagery, conventional editing and 3D presentation.
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Adobe Substance 3D: a family of material, texturing and 3D visualization tools
Adobe presents it as apps for creating, texturing and rendering 3D models and materials.
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