Adobe Firefly for designers

A designer’s fictional fintech brand uses Midjourney and Ideogram for exploration, then redraws the chosen mark point by point in Illustrator.

Midjourney, Ideogram, Adobe Illustrator +1NewBrandingHuw Mathias · Oct 2026Fictional brand, self-initiated

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Adobe’s 2023 profile covers an artist using generative recolouring alongside her hand-lettering and illustration practice.

Adobe Illustrator, Adobe Firefly, Adobe PhotoshopNewIllustrationAdobe Blog · Oct 2023 · older exampleReported by Adobe, 2023

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A principal experience designer says AI let him explore dozens of visual directions for personalized itineraries in two weeks.

Figma Make, Adobe Firefly, GeminiNewWeb & DigitalJosh Cohen Design · date unknownDesigner’s own account; few project details

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Adobe’s 2024 account says Mattel explored packaging concepts with generated imagery, conventional editing and 3D presentation.

Adobe Firefly, Adobe Photoshop, Adobe Substance 3DNewPrint & PackagingAdobe Blog · Jun 2024 · older exampleReported by Adobe

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Adobe presents it as an AI platform for images, video, audio and designs using Adobe and partner models.

Adobe FireflyNewToolIllustration, BrandingAdobe Firefly · date unknownDescribed from the product’s own site

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In a June 2024 post Adobe said it has never trained generative AI on customer content and would revise its terms.

Adobe Creative Cloud, Adobe FireflyNewFreelance & BusinessAdobe Blog · Jun 2024 · older exampleAdobe’s own statements

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Adobe Firefly