Web & Digital
Prototyping itinerary concepts with AI for Royal Caribbean
A principal experience designer says AI let him explore dozens of visual directions for personalized itineraries in two weeks.
Done withFMFigma MakeAFAdobe FireflyGGemini
Designer’s own account; few project details
WHAT THEY DID
Josh Cohen describes using Figma Make, Firefly and Photoshop, and Gemini to generate mood boards, interface concepts and style variations, then applying his own judgment to choose, as part of prototyping personalized itinerary concepts on a two-week timeline.
HOW IT WENT
He says he explored dozens of visual directions in two weeks, which he estimates would have taken months. No other results are given.
WORTH KNOWING
Interface work rather than graphic design, with no screens or client outcome shown and no date. He says AI doesn’t replace research, judgment or stakeholder alignment.
Rates the entry, not the tool.
Source: Josh Cohen · Josh Cohen Design · UndatedOpen as a page
About this source
Type: Portfolio project · Firsthand report
- How I use AI as a Designer — Josh Cohen
Josh Cohen · Josh Cohen Design · Publication date not stated · Checked Oct 20, 2026
Primary account or publisher hosting the account.
Access: Page text was read during research.
Source check: Spot-checked by the 4TC build team on Oct 20, 2026. Re-read on 2026-10-20 for the second research pass. Nobody at 4TC has tested this.
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Added to 4TC Oct 20, 2026 · Last checked Oct 20, 2026
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