VELA: redrawing AI logo directions by hand into a brand system
A designer’s fictional fintech brand uses Midjourney and Ideogram for exploration, then redraws the chosen mark point by point in Illustrator.
Done withMMidjourneyIIdeogramAIAdobe IllustratorAFAdobe Firefly
Fictional brand, self-initiated
WHAT THEY DID
Huw Mathias made a fictional fintech brand. Midjourney produced two moodboard directions and Ideogram twelve V-mark options, of which he picked three. He redrew the strongest mark in Illustrator point by point, set a wordmark, and used Firefly’s Generative Fill for a presentation scene.
STEP BY STEP
- Midjourney produced two moodboard directions from a written brief; the page says this took under 20 minutes.
- Ideogram produced twelve geometric V-mark directions from one prompt in under five minutes; three were selected for development.
- The strongest concept was taken into Illustrator, where the page says every point, curve and proportion was redrawn from scratch.
- A wordmark was set in a spaced geometric sans serif.
- Firefly Generative Fill in Photoshop created a presentation environment from a text prompt.
HOW IT WENT
He reports the moodboards took under 20 minutes and the twelve marks under five. He says the AI outputs informed direction but the final mark was built by hand.
Reported results: The author says the AI outputs informed direction but the final mark was built by hand.
WORTH KNOWING
Fictional, so not a client deliverable. He says Ideogram outputs are starting points, not finished logos.
Rates the entry, not the tool.
Source: Huw MathiasOpen as a page
- Work done: not stated in the source
- Source published: Oct 5, 2026
- On 4TC: added Oct 20, 2026 · checked Oct 20, 2026
About this source
Type: Self-initiated experiment · Firsthand report
- VELA: AI-LOGO DESIGN - Huw Mathias Graphic Design
Huw Mathias · Huw Mathias · Published Oct 5, 2026 (Date from the page’s metadata, not stated in the text.) · Checked Oct 20, 2026
Primary account or publisher hosting the account.
Access: Page text was read during research.
Source check: Spot-checked by the 4TC build team on Oct 20, 2026. Re-read the page; steps and times are as the page states them. Nobody at 4TC has tested this.
4TC interpretation
Our reading, not something the source says.
Shows where drawing, selection and consistency remain designer responsibilities.
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