Branding · Web & Digital
Building a brand across sketches, AI images, a custom font and a website
A class project chains several AI tools into a brand system and site; the author records what he had to correct by hand at each stage.
Done withCClaudeFFigmaMMidjourneyRRecraftFFontForge
Class project
WHAT THEY DID
Bruno De Figueredo built a brand during an AI branding masterclass, starting from hand sketches. He chained Claude, Midjourney, Weavy, Recraft, Gemini and Figma through research, moodboard, logo, a custom font, a brand kit and a website, noting what he corrected at each stage.
HOW IT WENT
Generated logos were too clean and symmetric until he finished them by hand, the moodboard tool’s picks were often off-target, and the font’s spacing and kerning are unfinished. He says the first website draft still sounded like AI.
WORTH KNOWING
An educational exercise with no outcome metrics, client results or project date. Every stage needed manual correction.
Rates the entry, not the tool.
Source: Bruno De Figueredo · UndatedOpen as a page
About this source
Type: Class project · Firsthand report
- Built with AI. Not by AI. | Bruno De Figueredo
Bruno De Figueredo · Bruno De Figueredo · Publication date not stated · Checked Oct 20, 2026
Primary account or publisher hosting the account.
Access: Page text was read during research.
Source check: Spot-checked by the 4TC build team on Oct 20, 2026. Re-read the page; corrections listed are the author’s own. Nobody at 4TC has tested this.
4TC interpretation
Our reading, not something the source says.
Strong teaching material on art direction, iteration and maintaining a coherent identity.
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Added to 4TC Oct 20, 2026 · Last checked Oct 20, 2026
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