Motion & Video · Web & Digital
HLabs: lightweight interactive animations for The Economist, reused across layouts
Rive’s 2025 story says an agency replaced heavy video with nested, scroll-triggered animations built from Illustrator artwork.
Done withRRiveAIAdobe IllustratorFFigma
Reported by Rive; growth figures unexplained
WHAT THEY DID
HLabs drew illustrations in Illustrator and wireframes in Figma, imported them into Rive, reused nested animations across desktop, mobile and Instagram Stories layouts, loaded content only on scroll, and used IBM’s vector design system to stay on-brand.
HOW IT WENT
The story claims 5x client budget growth and 526% revenue growth for the agency, with no method, period or source given.
WORTH KNOWING
Treat those figures as unverified. The problem it solved, heavy video that pixelated or failed to autoplay on mobile, is specific and common.
Rates the entry, not the tool.
Source: Valerie Veteto · Rive · Feb 13, 2025Open as a page
About this source
Type: Vendor customer story · Company claim · Older example, not a recent development
- The Economist's interactive storytelling grabs readers with Rive
Valerie Veteto · Rive · Published Feb 13, 2025 · Checked Oct 20, 2026
Primary account or publisher hosting the account.
Access: Page text was read during research.
Source check: Spot-checked by the 4TC build team on Oct 20, 2026. Re-read on 2026-10-20 for the second research pass. Nobody at 4TC has tested this.
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Added to 4TC Oct 20, 2026 · Last checked Oct 20, 2026
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