Motion & Video · Branding
Salomon: a real model shot on green screen inside AI-generated environments
Runway says a Paris studio storyboarded 30 shots with AI, cast a model resembling the generated character, and shot two days on green screen.
Done withRRunway
Reported by Runway
WHAT THEY DID
Unveil built a 30-shot storyboard in Runway to pitch the concept, used it as pre-visualization on a two-day shoot with a 60-person crew, filmed a cast model on green screen, placed her in generated environments, and swapped objects and backgrounds in the footage. The campaign also ran in print in stores.
HOW IT WENT
The founders estimate a CGI or fully live-action version would have taken about twice as long with a 10 to 15 person CGI team. No audience or sales results are reported.
WORTH KNOWING
The time comparison is the studio’s estimate in a vendor story. A real crew and model were still central to the work.
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Source: Runway · UndatedOpen as a page
About this source
Type: Vendor customer story · Company claim
- Runway Customers | Inside Salomon’s Latest Global Brand Campaign, Built on Runway
Runway · Runway · Publication date not stated · Checked Oct 20, 2026
Primary account or publisher hosting the account.
Access: Page text was read during research.
Source check: Spot-checked by the 4TC build team on Oct 20, 2026. Re-read on 2026-10-20 for the second research pass. Nobody at 4TC has tested this.
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Added to 4TC Oct 20, 2026 · Last checked Oct 20, 2026
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