Motion & Video
SX3: using AI to fill gaps in archive footage and B-roll
Runway says a creative studio animated reference images to fill missing archive footage for Maison Margiela and B-roll for a Madonna film.
Done withRRunway
Reported by Runway
WHAT THEY DID
Sasha Kasiuha’s studio made reference images matching shot footage (black-and-white, night Paris) and animated them for a Margiela film, modified screenshots from footage to create extra B-roll for a Madonna film, and made gradient animations for tour visuals on a compressed timeline.
HOW IT WENT
No figures are reported. The client’s quoted response is that it looks amazing and works in context.
WORTH KNOWING
Vendor-published and undated. The studio says output depends on human selection and art direction, and that some viewers wrongly assumed the real dialogue was AI.
Rates the entry, not the tool.
Source: Runway · UndatedOpen as a page
About this source
Type: Vendor customer story · Company claim
- Runway Customers | Inside Creative Campaigns for Sonos and Maison Margiela, with Creative Director Sasha Kasiuha
Runway · Runway · Publication date not stated · Checked Oct 20, 2026
Primary account or publisher hosting the account.
Access: Page text was read during research.
Source check: Spot-checked by the 4TC build team on Oct 20, 2026. Re-read on 2026-10-20 for the second research pass. Nobody at 4TC has tested this.
Votes rate whether this entry was useful. They are not an endorsement of the tool, and don’t mean voters agree with the company’s practices.
Added to 4TC Oct 20, 2026 · Last checked Oct 20, 2026
Report an issue or correction
Share your own experience
4TC does not endorse a tool unless an explicit 4TC endorsement is shown.