Branding · Illustration · Motion & Video
Blender Conference 2024: a hand-made, mixed-media identity built with free tools
Blender Studio’s art director walks through paper doodles, a watercolor mascot, scanned notes and a modeled desk scene.
Done withBBlenderIInkscapeKKrita
Studio’s own account
WHAT THEY DID
Andy Goralczyk sketched logo ideas on paper and tested type in Inkscape, had a watercolor of a dachshund at a keyboard painted and scanned into Krita, cleaned up developers’ scanned notes and arranged them in Inkscape, mapped them onto a desk modeled in Blender, then adapted the poster to banners, stickers and a hand-traced screen-printed T-shirt. A script generated festival title cards.
HOW IT WENT
The identity ran across poster, banners, merchandise, venue graphics and festival interstitials. He says he didn’t fully succeed in balancing the logo lettering.
WORTH KNOWING
Venue graphics were made two days before the event. Some project files are behind a paid membership. All the main tools used are free.
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Source: Andy Goralczyk · Blender Studio · Nov 1, 2024Open as a page
About this source
Type: First-person workflow · Firsthand report · Older example, not a recent development
- The creation of the BCON24 design identity – Blog — Blender Studio
Andy Goralczyk · Blender Studio · Published Nov 1, 2024 · Checked Oct 20, 2026
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Access: The research pack had only a search-index excerpt; the full page was read on 2026-10-20.
Source check: Spot-checked by the 4TC build team on Oct 20, 2026. Re-read on 2026-10-20 for the second research pass. Nobody at 4TC has tested this.
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Added to 4TC Oct 20, 2026 · Last checked Oct 20, 2026
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