Branding · Motion & Video
Blender Conference 2022: when a concept contradicts the theme, change the concept
Blender Studio describes dropping a tree-ring logo because it implied cutting a tree down, and moving to procedurally grown succulents.
Done withBBlender
Older example (2022), studio’s account
WHAT THEY DID
The team chose three keywords, drew a tree-ring logo, found 20 rings too busy, then realized tree rings contradict “growing”. They switched to succulents, built them with adjustable node setups, set type in the site’s existing typeface with an eight-step color gradient, and reused the shirt design for an animated title sequence.
HOW IT WENT
The title played at the festival, the logo appeared on shirts and a flag, and the title source files were released under CC-BY.
WORTH KNOWING
From 2022. It documents a concept review catching a meaning problem, which the team says came from feedback, not the tools.
Rates the entry, not the tool.
Source: Beau Gerbrands · Blender Studio · Nov 7, 2022Open as a page
About this source
Type: First-person workflow · Firsthand report · Older example, not a recent development
- BCON22 Identity – Blog — Blender Studio
Beau Gerbrands · Blender Studio · Published Nov 7, 2022 · Checked Oct 20, 2026
Primary account or publisher hosting the account.
Access: The research pack had only a search-index excerpt; the full page was read on 2026-10-20.
Source check: Spot-checked by the 4TC build team on Oct 20, 2026. Re-read on 2026-10-20 for the second research pass. Nobody at 4TC has tested this.
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Added to 4TC Oct 20, 2026 · Last checked Oct 20, 2026
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