Freelance & Business · Web & Digital · Branding
Edgar Allan: turning website optimization into a quarter of agency revenue
Webflow says the agency organizes work into brand-to-build projects, support retainers and optimization, which is about 25% of revenue.
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Reported by Webflow
WHAT THEY DID
Edgar Allan groups its work into three offers: “Brand to Build” projects from brand definition to a live site, lightweight support retainers, and optimization programs that bring testing, SEO and conversion work together. It says every web project is really a brand project.
HOW IT WENT
Webflow reports optimization is the agency’s fastest-growing area at roughly 25% of revenue, across more than 800 projects.
WORTH KNOWING
Vendor-published, with no date. The founder notes agencies historically won sites at cost and made money maintaining them.
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Source: Webflow · UndatedOpen as a page
About this source
Type: Vendor customer story · Company claim
- Edgar Allan | Webflow
Webflow · Webflow · Publication date not stated · Checked Oct 20, 2026
Primary account or publisher hosting the account.
Access: Page text was read during research.
Source check: Spot-checked by the 4TC build team on Oct 20, 2026. Re-read on 2026-10-20 for the second research pass. Nobody at 4TC has tested this.
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Added to 4TC Oct 20, 2026 · Last checked Oct 20, 2026
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