Motion & Video · Branding
Designing a Google BigQuery explainer inside a 61-page brand book
A 2017 Frame.io article shows how a post house kept an explainer on brand when the product had no guidelines of its own.
Done withFFrame.io
Older example (2017), studio’s account
WHAT THEY DID
Coat of Arms studied Google Cloud’s 61-page brand book, picked accent colors from Material Design with permission, revised early style frames that were on-brand in color but not in voice, toned down a jokey script for a technical audience, and used solid and forming circles to show data and queries.
HOW IT WENT
The article calls it BigQuery’s benchmark video but gives no viewing or performance data.
WORTH KNOWING
From 2017. Several stakeholders meant repeated revisions; no timeline or budget is given, and tools aren’t named.
Rates the entry, not the tool.
Source: Clara Lehmann · Frame.io Insider · Dec 6, 2017Open as a page
About this source
Type: Agency example · Firsthand report · Older example, not a recent development
- Behind the Scenes of a Google Branding Video
Clara Lehmann · Frame.io Insider · Published Dec 6, 2017 · Checked Oct 20, 2026
Primary account or publisher hosting the account.
Access: Page text was read during research.
Source check: Spot-checked by the 4TC build team on Oct 20, 2026. Re-read on 2026-10-20 for the second research pass. Nobody at 4TC has tested this.
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Added to 4TC Oct 20, 2026 · Last checked Oct 20, 2026
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