Motion & Video · Organization & Productivity
YETI: one searchable footage library feeding documentaries and social campaigns
Adobe’s Frame.io story says YETI keeps every cut, version and asset in one cloud library and reuses surplus documentary footage.
Done withFFrame.io
Reported by Adobe (Frame.io)
WHAT THEY DID
YETI’s in-house team ingests raw documentary footage to the cloud with a tape backup, transcribes interviews at the start, gathers feedback through review links instead of email, archives finals with graphics, titles, sound and master audio together, and pulls surplus footage into commercial and social campaigns.
HOW IT WENT
The story gives no time or cost figures; the executive producer says the main impact is time.
WORTH KNOWING
A vendor story with no date or numbers. The transferable habit is archiving project files with their parts, not the specific tool.
Rates the entry, not the tool.
Source: Frame.io · UndatedOpen as a page
About this source
Type: Vendor customer story · Company claim
- Frame.io | Yeti
Frame.io · Frame.io · Publication date not stated · Checked Oct 20, 2026
Primary account or publisher hosting the account.
Access: Page text was read during research.
Source check: Spot-checked by the 4TC build team on Oct 20, 2026. Re-read on 2026-10-20 for the second research pass. Nobody at 4TC has tested this.
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Added to 4TC Oct 20, 2026 · Last checked Oct 20, 2026
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