Episode #7: The Good & The Bad of AI for Graphic Designers

The government is trying to protect the safety of people, of the government itself. Unfortunately, they are not thinking about you. They’re not thinking about the graphic designers, the drivers, the writers, the photographers.

You have to give people a reason why you are not going to be replaced by a software. Even using AI, it requires trying, testing, learning. Anyone who has ever dealt with Mid-Journey, which I did for months because I was testing it, it’s a learning curve.

People don’t usually have time for all that, but I’m going to tell you what AI cannot replace, and it cannot replace someone who is specialized on something, someone who has this knowledge, somebody who has this insight in a specific topic, in a specific niche, that experience cannot be replaced by AI. Welcome to Earning by Design, a podcast dedicated to guiding graphic designers and creative freelancers towards building successful businesses from their passions. I’m your host, Lauren Gonzalez.

With over 14 years in the design industry, including both in-house corporate and freelance design roles, I’m here to share insights and strategies to help you thrive in your design business. My journey was not without its challenges, including finding well-paying clients and struggling and managing an overwhelming workload for minimal return. But through perseverance and strategic planning, I was able to transform those obstacles into a six-figure design business that allows me to work from home, set my own hours, and select projects that truly resonate with me.

So whether you’re embarking on your design career or you’re already an experienced designer, Earning by Design is your companion to help you stay competitive in the fast-paced world of graphic design. Hello, and welcome back to Earning by Design. Welcome to today’s podcast, which is episode number seven.

And this one, we’re going to be talking about a subject that is very requested and asked about still, which is AI. And I needed someone to talk to this about who is tech savvy and who understands AI and who’s on the trends of what’s happening, because that’s not me all the time. I pretty much stay away from the news in that regard.

So while we can never really know for sure how AI is going to go, I decided to bring on someone that I know very well, which is my husband, Rodrigo Gonzalez. And he’s the one who’s constantly tracking the new releases of AI. And he’s tested tons and tons of these AI softwares, both for design and otherwise, to see what’s actually good and what’s helpful and what’s kind of useless or pointless or produces bad results.

He is himself a trained professional photographer and a brand strategist. And he’s an integral part of both of my companies since the beginning. He knows very much about graphic design.

Even though he’s not a designer, he has done my course about how to graphic design. And so he is himself a new graphic designer and understand… I was the guinea pig. Yes, you were the guinea pig.

So he went through the course to make sure that it worked actually, and he was able to learn. So he can lay out pretty, pretty well. I’m impressed.

So for that, I am excited and very excited, actually, to have my husband on the podcast today. So welcome. Hello to you.

Oh, hello. Thank you for having me here. Of course.

I have to say one thing here. Every time I design, I become better. But I get so many revisions from you that is pointless for me to try to even be a graphic designer.

Hey, I give you some constructive criticism, okay? And you actually have a good eye for it. You can tell what a good and bad typeface is and the spacing. I’ve seen you improve a lot.

Yeah, I know. But I have a great teacher with me, which is you. So thank you.

Oh, thank you, honey. Okay. Well, so I will get into the questions here.

Because for me, myself, I actually have these questions because I’m confused. And luckily, we’ve been able to work with some great clients who do stay with us, and they don’t go off and use AI. But I want to get into this from a standpoint of people who maybe don’t have that consistency yet, and they’re scared about should they get into this? So what is happening with the AI regulations? Because that’s something I was heard being thrown around a bit.

And what’s going on? Are they thinking about regulating it? Is the government trying to put some control so that we don’t get replaced and the world gets taken over, just like the AI movies and such that we see? So can you give us a bit of an understanding of what’s happening right now with that? Yeah, I’m going to try to just avoid all the legal terms, because nobody wants to hear those things. So I have only been tracking two specific places, the United States and the EU. And both are very interesting, because the main thing that these governments are trying to prevent is privacy and safety, meaning safety that there is no some bad guy out there who is trying to come up with some formula to create a bomb using AI or something like that, you know what I mean? Or that somebody would use your face and then create a deep fake and then do horrible things with that.

So the government is trying to protect the safety of people, of the government itself. Unfortunately, they are not thinking about you. They’re not thinking about the graphic designers, the drivers, the writers, the photographers, right? The doctors even.

I mean, AI has become so incredible in regards to the medicine that in a few years is going to be able to, based on all your history, the history of your family, will be able to predict very accurately about sicknesses that you could have, whether you can have cancer, what are the best ways to prevent the cancer and so forth. So there’s a lot of good things coming out with AI, right? But the government is not going to be protecting the graphic designers, the photographers. The way this works is like this, right? So someone, if there is demand for it, there’s going to be companies coming up with products.

And if those products become very popular, then they’re going to try to improve them and make them better and better and better, you know, because that’s where the money is, right? And the government, unfortunately, is not going to go, oh, no, no, no. We have to be thinking about the photographers. We have to be thinking about the graphic designers, the cashiers, the doctors.

They are not really paying attention to those things. It’s very unfortunate. Yeah, that is unfortunate.

And, and I think that, you know, it gets me a bit. Obviously, I don’t want this to be a grim and formidable and scary podcast episode where everybody’s just like, well, what’s the point? So I want to talk about with that said, and there’s not, you know, statewide or government wide, some regulations going on in terms of protection of jobs. This is something that I have seen.

And then I’m going to ask you a question. But the people who I would see who are using AI for design, for professional design, that are not designers, are those kind of people, those kind of clients who would be the ones that would just go and do something on Canva anyway, or they would go and try and get something for super, super cheap or tell you your prices are super low. So it kind of almost wheedles out those ones for us.

But what do you think? Should designers feel like AI is going to be replacing us and taking over all of our jobs and everything? Well, here’s the thing, right? I mean, we have our company, our graphic design branding company, which is Principium Studio. And we have seen no effect whatsoever in our yearly income or amount of clients that hire us. For the past three years, there’s been no change in for us.

It’s actually been better and better every year. So that just makes me think that there is a reason why clients want to work with us. And that’s because we provide more than just pixels.

We provide knowledge in regards to the world of e-commerce. We provide very good insights of what actually works and what doesn’t work. Even the most sophisticated softwares of graphic design, you know, like Canva.

Canva has the most sophisticated graphic design software right now. And it’s not that great. I mean, I was playing with it today.

You saw it when it was a GPT, meaning it was connected with ChatGPT. And we were doing some testing and it was horrible. It didn’t do a good job on anything, right? And when you’re talking about Canva, you’re talking about… I just want to clarify for everyone that you’re talking about not the actual application of Canva, but the plugin essentially for the AI version of Canva.

So Canva is trying to get into this game of using AI. And so when you say the most sophisticated… I’m talking about the app itself, and I’m talking about the plugin. The plugin is basically the app.

It’s just that, as we know, ChatGPT is a text-based software. So you can connect many different softwares or programs with ChatGPT. And now, ChatGPT used to use something called plugins, which like Expedia would come up with a plugin with ChatGPT.

So you would connect your account with Expedia. And Expedia, for anybody who doesn’t know, it’s a website where you can book flights and hotels and rental cars and so forth. So using your Expedia credentials with your ChatGPT credentials, you could literally text, I need a ticket to fly to Japan within the next month.

Please find the cheaper dates. And then it would just look in the whole database and just give it to you, right? So now that has changed, and now they’re called GPTs, which is basically softwares that are integrated in the premium version of ChatGPT. And that’s what we were testing with a bunch of these ones.

And they are really bad. They’re just not that great. Canva is great for quick solutions, as we did a video a while back.

I’ve seen clients using Canva, but they use it for meaningless tasks, something that we would never even get ourselves into. Things that we will have to charge, what, $50 per image? I mean, we don’t do that. We have a minimum level of engagement.

We’ve seen that even getting into anything below the minimum level of engagement will crash the amount of money we make. And that’s just how it is. That’s why you want to be either offering packages or some bigger projects up in your prices.

Otherwise, there’s no money to be made in this, right? Yeah, absolutely. And so in terms of it, going back to that point about if Canva is going to be or not Canva, but if AI is going to be replacing us, Canva has explored this option to try and make it more user-friendly for people who are not designers. You said that Canva was the biggest in this field of graphic design, but I have to remind you about Adobe.

So Adobe has been exploring this whole AI world with Firefly. And I have had the chance recently to be experimenting with it for a project where I cannot find any stock images, and I absolutely needed one. It was for a specific cake that I needed for an image that a client needed as a design, and I couldn’t figure it out anywhere.

So I kept giving it all these tech space to generate this AI. And it was sometimes one out of 20 tries would get something that I could possibly use and piece together. So I wasn’t super impressed with it.

And I know that I probably could go a lot deeper into it, into testing it and trying and doing it. But when I was using Firefly, and I was uploading an image that I wanted the cake to look like, and I was giving it tech space to text generative text to understand what I wanted, it still was not outputting what I wanted. Right, right.

Well, Firefly is the target. Let’s just be very clear here. The target audience for Firefly or Adobe are designers, photographers.

So the people who are messing around with these softwares right now are designers like you. Exactly. You can find a stock image.

So then you go to Firefly and that’s why you start using it, right? But the regular Joes that have their shops and they want to create social media posts, I mean, they don’t have to go to Firefly. They can just create them from Canva. But again, these are meaningless tasks.

Meaningless tasks that probably at some point used to fill the pocket of some designers and unfortunately, they don’t do it anymore. But that’s my point. You have to give people a reason why you are not going to be replaced by a software.

Because sometimes I have these discussions with other people in our community, right? I do remember when we went to Amazon Go. How was your experience there? It was confusing. Very confusing.

I mean, for people who don’t know, Amazon Go is a store located near or below the Amazon headquarters. And it was intended to be the first automated store where literally, you walk inside with your Amazon Go app, I guess, or Amazon, just your app, Amazon. And as soon as you pick up some product off the shelf, it goes into your cart, basically.

It’s like a virtual basket. Virtual basket, virtual cart. And as soon as you walk out of this store, right? With the products that you picked up, then they go and get charged on your Amazon account.

But it was so confusing that it will make mistakes and then people will pick it up. And then it had directions about if you pick it up and you need to put it back in, these are all the different things you got to do. Because once you pick it up, it’s like playing chess.

Once you touch the piece, you can’t let it go. You have to move it, right? So it was almost like that. It was very confusing.

And they kind of cheated afterwards. But I like to go do my grocery shopping and say hi to the person who is going to help me, the cashier. I like cashiers.

I don’t like to do self-checking. Like self-checkout is very confusing. I always have to call someone to come and help me because I either double scan it or doesn’t scan or I scan it and it says I need to call somebody.

I mean, it’s a disaster. People like to communicate with people. People like the human interaction.

And the proof for that is COVID. What happened during COVID? People were miserable. Miserable when we were not able to have the human interaction, okay? Sure, I can have a self-driving car take me from here to the airport, right? And that’s great.

And I’m sure that at some point that’s what’s going to happen. But you know what? I like to be driven by humans. Even though I know that there is a risk.

Well, yeah, artificial intelligence also has a risk, you know? I like to be driven by humans. I like to interact with people. People like to be listened to.

The only reason clients set up a meeting is because they want to be heard. They want you to listen to them. They want to talk about how they want to do their next project, what they want to achieve, what are their future projects.

They just want to talk, right? I mean, you’ve seen that. You’re supposed to sit with a client for 10 minutes because there is a revision and you want to clarify something, and then it becomes an hour meeting. What do you talk in one hour? Well, they like to get into a lot of different things.

And there’s always human jokes and things that get interspersed. And they really enjoy that personality and personal touch. And something that you do when you work with our clients on brand strategy, imagine if they were able to just… I mean, they could just go to ChatGPT and say, Hey, can you figure out the strategy that would be best? Or who’s the right persona for my demographic? Or what is the right target audience for my products and such? But clients, when they work with you on strategy, they feel so cared for and they really enjoy that personal touch.

You give them insights that they wouldn’t have ever gotten if they had just used ChatGPT. And while you can use it as a supplement to ensure and verify that things are correct, I find, and when I’ve worked with them on the design aspect after you’ve done strategy, they feel so heard and appreciated and well cared for. So that, just like you’re saying, it’s the human interactions.

It’s really makes sense. Yeah. Listening to a podcast is fantastic, but sometimes we need a more straightforward way to access information.

That’s exactly why I put together some free downloadable resources for you, including a free pricing guide with a free pricing list, how to get client’s guide, and how to manage your time better. These are packed with quick reference information and actionable steps that you can start using right away to enhance your own design business skills. Make sure to visit forthecreatives.com and get your free copies today.

That’s right. And just let’s not lose sight of something very important, right? Even using AI, it requires trying, testing, learning. No one will just say, let’s say that his name is Bill, and he is about to launch a new brand, and he wants to not deal with any designers.

He wants to create his own packaging with AI, just so cheap, so easy for him. He’s going to spend hours and hours and hours researching not just softwares, but how to use AI. AI is not that easy to use.

Anyone who has ever dealt with mid-journey, which I did for months because I was testing it, it’s a learning curve. It takes a lot of watching videos and reading tutorials and figuring out how to interact with the machine, with the program, right? People don’t usually have time for all that. I mean, if we have QuickBooks, and QuickBooks can do all our bookkeeping, why do we have a bookkeeper? Because I don’t have time to do bookkeeping.

I have to be running the business. I have to be dealing with clients. I have to be projecting our next six months of clients and coming up with new ways of attracting clients or new things for the creatives.

We don’t have time for that. That’s how people are. That’s why they hire somebody else, right? If our pipe breaks because of the freezing winter that we just went through, I mean, I can try to figure that out, but I’ll tell you something.

I’d rather just hire a plumber. Right. Absolutely.

And that’s really what’s happening. There is also a little bit of a hype with regards to AI. And when people start using AI and realize that it’s not as amazing as they thought, they probably thought that they were going to run into some sort of Terminator type of machine learning intelligence, and they realize it’s not that awesome, they go away and they hire somebody who is an expert.

It’s not going to be that easy to replace a designer in full. The graphic design belongs to the arts. And there is a very interesting relationship between art and the soul.

Okay? Art is something that comes from the soul. Nothing – we look at paints. When our daughter Ella creates some paint and we stare at it and we are like, wow, a four-year-old just created this beautiful paint.

Right? Why is that? It’s because it’s very interesting that a human has that kind of superpower to create those things. We don’t think the same with regards to technology. We go, oh, that’s cool.

You know, look, it just popped out some Picasso type of paint in like 20 seconds. Okay. You’re not going to stare at it.

There’s nothing incredible about it. Right? It’s actually the appreciation of art. Right? Therefore, it’s not that – when you’ve seen people doing logos, right? You’ve seen those kind of TikTok or some, you know, sped up videos of people doing logos or when I’m filming you doing logos, that’s awesome.

I mean, when a client sees that, I mean, we’ve had people who have hired us because of those videos. Even though we never intended to reach more clients with For the Creatives, the YouTube channel For the Creatives, they still find us because they were looking at artists designing logos, designing packaging. They can’t use AI to create packaging.

The only thing they can use AI right now is to create some image, which is kind of an inspiration to basically what they want to achieve. And the only thing they can do with that is give it to a designer who then, you know, takes it and makes it into an actual package design or uses some of those elements, which is not any different than, you know, going to Google and said package design for, you know, cosmetics and then grabbing some of those images and give it to your graphic designer and say, hey, I would like this. This is kind of the inspiration I have.

Right? Yeah, absolutely. I love this, this sole aspect to it. It just as an artist and someone who loves to paint, it makes me feel happy when you say that.

So thank you for putting it that way. But it’s true. Yeah, I know.

And it makes me sad when I see these, these really incredible creations that actually were just done by AI. And then my appreciation just goes so much lower. And so something that I wanted to say is aligned with that is the packaging.

I’ve had a client come to me with saying, Oh, so I just did this packaging in mid journey. Can you can I use this and send it to the printer? And I was like, Oh, my goodness, they that’s, that’s kind of like, I’m trying to think of a good example, like a, a, an architect, like, you know, maybe some somebody just drawing a few lines and saying how they want the house to build out. Okay, can I now give this to the building company? It’s like, no, there’s so much there’s so much technique, technical aspects, just like a doctor has to go through eight years of college or wherever it ends up being it’s it’s there’s so much experience and tech techniques that you need to have for every part and facet of design.

So that aspect, I had to educate them that no, you can’t do that. It needs to be vector based. And you have to have actual images and text.

And anyway, I did explain it and they ended up hiring us for the packaging design. But it’s, it’s something that that is that I think and this I would like to wrap up with this question of what can we do to have it as a as a helping tool to enhance our skills further and enhance our ourselves as business owners to better save us time. So use it to our advantage and make it work for us rather than having this intense fear around it.

Do you have advice around that? Yeah, and here’s the thing. I am not concerned that AI is going to replace us. I mean, us like Precipient Studio, you know, our business, we don’t see any signs of that.

And even if Helium 10 right now was to come up with a came back type of program just specifically for eCommerce that pops up some packages and for those who don’t know who Helium 10 is, it’s just a software for eCommerce sellers who sell on Walmart, Amazon, you know, it’s very advanced technology, they use these tools to come up with the best keywords to, you know, come up with better product descriptions and images. Sometimes they can handle images. But I am not concerned that they are going to replace us because I know how picky clients can be when they really have a vision about something they want.

And you they give it to you and you do it and then they want a revision, they want these changes and they are so specific. AI can’t do those kind of things. AI can’t do the level of branding that we are able to do.

And that’s why people as a general concept, can AI replace a graphic designer? Yes. Can it replace a photographer? Yes. Can it replace a writer? Yes.

But I’m going to tell you what AI cannot replace. And it cannot replace someone who is specialized on something, someone who has this knowledge, somebody who has this insight in a specific topic, in a specific niche that is, that experience cannot be replaced by AI. And that’s why people hire us.

Can they create a logo somewhere else? Yes. But they still come to us and they say, we want a logo. And we say, why do you need a logo? It said, so my package can be recognized.

So my company can be recognized. I said, well, you don’t need a logo. You need branding.

You need brand identity. You know, a logo doesn’t do anything for you. I mean, it is more than just a logo, right? And clients were, oh my God, that’s great.

I just didn’t know that. And that’s one of the things with clients. We need to educate them why AI is, it might not, it might be just not really productive for them.

Right. And the other thing is what I see right nowadays is AI is making your life easier to complete tasks, like removing backgrounds, like, you know, doing a bunch of these things that used to take so much time before when using the Adobe softwares. Now it’s so easy.

And I see it. I deal with, you know, After Effects and I deal with Premiere Pro and Audition and AI is just making my job so much easier. But it’s still like, you know, it doesn’t mean that, you know, that that’s going to be the end of designers.

And it doesn’t mean that that’s going to replace you or me. It might replace someone, just the concept of graphic design, which is already replaced by Canva, you know, but people still look for others, other graphic designers, because they don’t want Canva. They want somebody who is going to create a customized experience, is going to give them a fulfilled vision into, that will become their company, that will become their product or whatever it is.

Absolutely. Well, very well put. And I want to just add one thing before we wrap up, which is that as clients hire us, they don’t want to be spending the time because if they’re, if they want to do, if they’re going to decide, okay, I’m going to do it myself, I’m going to use AI, that’s their time.

And it’s going to be probably a way that you could word this. And this was something that was very well put by, I think it was an earlier guest, which was, what is their time worth? Because the amount of time they’re going to spend on AI is going to be taking them away from whatever else they need to be doing in their business and strategizing and doing the other, all the other millions of things that these people have to do to run their own business. So in that way, it’s, it’s just, that’s why people don’t use Canva for, that hire us, because they don’t want to do it themselves.

They don’t have that time. So it’s still, people will always want to invest. And that’s what we’ve seen.

That’s right. And, and listen, I’m just going to say one more thing. And this is for the people who live in the US.

This is election year. If you’re concerned about the AI, well, it all starts with you in your state. It starts in your community.

You have people representing your community there. Okay. I mean, if you don’t understand how that works, you can easily Google it.

I can’t really get into all of that right now, but, you know, ask your representatives, hey, will you protect my job from AI replacing us in the future? I mean, what are the regulations that are going to be done? And there are regulations, right? I know I said before, they were more oriented towards the safety of people, you know, privacy, but also copyrights. Copyright is a big thing too. Okay.

So, but you can start with your local government and said, I need to know who am I going to vote for? Who is going to actually protect my job from some investor in Silicon Valley trying to replace the signers, right? So that’s another thing you can do. There’s things that you can do. You can become proactive in your community.

Yeah. Okay. That’s an interesting angle.

Yes. I think that this has been good though, to really get the big picture and think with how we can be in control of it. I think that to summarize, it’s all about yourself, making sure you’re adding enough value to clients and that you are there as a partner in crime with helping them get their business set up.

So it’s been really fun to be able to talk with you, my husband, and be able to be able to go into this. I think, and I would love to hear people’s feedback. They’d like to have me have Rodrigo back on.

We can talk about lots of other subjects like strategy and photography and getting clients. He’s been such a rock and stable person in this business and has been such an integral part of everything. So he’s very much a wealth of knowledge and I’d love to have him back on.

I was going to ask if you wanted people for me to come and talk about Mexican cuisine, my cooking. Should I say that I’m the one who makes the dinner? I don’t see the relevance. I’m the cook.

I’m a cook. I’ve always been a cook. I love to cook.

I don’t know. Maybe that has nothing to do with graphing this time, but I was just putting it out there. Thank you.

Yes, you do cook amazing food, but I do not see the relevance. I guess that’s what makes me happy. That’s what keeps me nourished.

That’s how it is relevant. Okay, good. Thank you.

Well, thank you very much for being here. It’s been, as I said, a very big pleasure and for you, everyone who’s listening, thank you for listening to this episode. I would love to hear your feedback.

You can rate and review on Apple podcasts. It would be very appreciated. And I am going to keep rolling out more and more episodes every week with awesome guests like Rodrigo and lots more topics.

So thank you very much for listening and have a really nice rest of your week. Always keep creating. Thank you so much for listening to this episode of Earning by Design.

If you found value today, I would be incredibly grateful if you could leave a review on your favorite podcast platform. Your feedback not only helps this podcast to grow, but it also helps to get in front of more designers who need help too. So thank you sincerely for being here and for more resources to help you succeed in the world of design, please visit forthecreatives.com. That’s the number four, thecreatives.com. We offer a variety of courses, programs, and free resources, all tailored to enhance your design skills and your business knowledge.

Also be sure to follow me on Instagram at for the creatives for more updates and tips. And if you haven’t already joined my growing community of over a hundred thousand subscribers on the for the creatives YouTube channel that has more content, all designed to fuel your creativity and your professional growth until next time, keep creating, keep exploring and continue to push the boundaries of your own creative journey. I’ll be here to guide and inspire you every step of the way.

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AI represents the most significant dual-edged sword since the creation of the computer

In this episode, we will be discussing the controversial subject of AI. This topic has been frequently requested by my audience. Although the answer isn’t straightforward, today, I engage in an in-depth discussion on this matter with my tech-savvy husband and business partner, whose technological insight has been crucial to my business success.

We address questions such as what actions governments are taking regarding AI, its impact on our business, the advantages of AI, and its future direction. Most importantly, we discuss how designers can secure their jobs and avoid being supplanted by software.

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