Here’s why it pays to learn from someone who has already gone through trying, failing and then succeeding to set up a design business and learned all of the painful mindsets that get designers stuck from moving forward.

In this module, we’re going to crush all barriers to charging clients more money and feeling you’re not good enough. With these out of the way, you will be able to have the right mindset that it takes to create a 6-figure business and meet your income goals.

Highlights:

• Adopt the correct mindset regarding starting a business of your own and gain confidence in your ability to create your own very successful design business.

• Remove bad associations and beliefs around money to help you have a fresh start and make the level of income that will provide you stability and security.

• Remove distractions or anything standing in your way from achieving your goals. And set a bullet-proof system to keep you going no matter what bumps or challenges may come your way.

This module is named “foundation” because it is the vital cornerstone in building a stable, long-lasting profitable business, which will naturally attract the exact clients you want to work with without having any guesswork. It addresses the key factor that most freelance designers are missing and gives you a huge competitive advantage.

It is in this phase of the program that you learn how to reach your exact ideal client, meaning the type of design projects that get you so excited to work on.

Highlights:

• You will figure out the type of design work that gets you super excited to work on. This will include where your skills and passions intertwine allowing you to charge much higher prices.
• Validate which niche is the most profitable for you to get into based on your skills and passions. This formula for deciding your niche has not been released anywhere else and is created by myself from scratch for you.
• Discover the magnetic words, messages and images that will make your social media, your website and your content stand out and lure in your ideal clients to hire you.
• Learn the mistakes graphic designers do in trying to attract clients which instead repels them.
• A step by step guide to help you differentiate from and beat any competition by knowing your perfect client way better than anyone else.

One of the hardest topics for freelance designers is Pricing. That’s why in the first part of the Build Phase, you will go in-depth into the 4 main pricing strategies and decide which is best for you, as well as how to implement it into your business. This will include 2 in-depth lessons all about the most profitable pricing strategy there is that many creatives don’t know about.

I also am releasing an exact pricing calculator that will allow you to not only make your income goals, but take away any doubt about how much you should charge for every single project. This is a tool you can use over and over for each client.

Highlights:

• Figure out how to charge clients higher prices that will not only allow you to met your income goals, but will give you the confidence to charge more and gain financial stability.

• Remove self-doubt and imposter syndrome stopping you from raising your prices with actionable and effective exercises.

• Simplify your pricing process and stop spending hours on proposals and quotes, with my unique pricing calculator that works for any type of service in any niche.

• Stop undercharging clients by choosing the best pricing strategy for your income goals, ideal clients and lifestyle.

This is where you create the core, time-saving structure of your business to make your life much simpler. Including the super fun part of the process where you get to create the visual elements and high-converting website for your brand, ensuring they align with all you have learned about your ideal clients so it is not just what you think is pretty, but what will attract them to your business.

You will then set up the powerful, time-saving systems that will ensure you’re not wasting tons of time chasing up invoices, going back and forth on e-mails, doing 15+ revisions, but allows you to put a solid framework together to easily take on multiple clients at once, get paid on every project and not waste your time in the process.

Highlights:

• Implement my exact systems to save you hours of time every week that you don’t even realize are being wasted every day.

• Ensure you get paid with every single project on time with no more than 3 revisions by a small tweak to your onboarding process.

• Design a high-converting website with my exact step-by-step template of what to put where on your home page to hook, engage and convert your ideal clients into paying customers.

• Create a truly attractive brand identity that isn’t just based on what looks pretty, but what will resonate and grab the attention of the exact type of clients you want to work with.

• Use the exact metrics that have helped me to grow my business year after year and which make you in control of the number of clients and income you have coming in on a daily basis.

This module is worth the cost of admission alone. Here is where everything comes together to get you flooded with consistent clients so you never have to worry about where your next client will come from. You will learn my entire 3-part framework for getting clients in detail with one lesson devoted for each method, including detailed swipe files and templates that have landed myself and my students thousands of dollars worth of clients.

A key part of this process is learning how to conduct a smooth and effective discovery call that gets you the job as well as how to put together proposals that make it a no-brainer for clients to hire you.

There is also an exact set of policies you must adopt in dealing with clients that will help you have a smooth time working with them and avoid getting into disagreements, projects dragging out for months or endless revisions.

Highlights:

• How to never run out of clients with my 3-part framework to not only get clients immediately, but for long-term consistent lead generation that helps to remove the stress from your business.

• Learn how I have gotten several of my longest-standing clients through a tactic that too many designers use incorrectly.

• Implement a content-creation planning system that helps you avoid overwhelm and burnout, allowing you to stay consistent by planning up to a year’s worth of content that is effective in attracting the right clients to your business.

• Learn how to sell confidently on the phone without feeling scared about rejection or not knowing what to say with an exact step-by-step process that has closed client after client for both myself and my students.

• Implement an effective 9-part policy that puts you in the driver’s seat with every client you work with, so you remove the phrase “bad client” from your vocabulary.