After leaving a corporate job to set out to start a family, Lauren realized she may be a creative, but she knew nothing about running a business. She set out to somehow figure it out and with much trial and error, she was able to take her design business from $0 to a 6-figure design business, Principium Studio, which has only grown year after year since its conception 6 years ago.

She knew that if she had been struggling, there must be thousands of other creatives trying to figure out how to make money out of their creative skills without being tied to a 9-5 job. And that is when 4 The Creatives was born.

With a love of teaching that started when she was a teen, when she would learn new skills, she would get so excited to share these with others. From volunteering to teach underprivileged students in Compton as a teen, to holding animation flipbook seminars for public elmentary schools, helping others has been a part of who she is.