Episode #2: How to Use Instagram to Get Design Clients with Brittany Worthington
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Make Instagram work for you
Instagram can be an incredible platform for design business growth if it is used correctly. And that is why I wanted to bring on an Instagram expert, Brittany Worthington of The Social Britify where we talk about how to grow your business and get design clients through Instagram.
In this episode, we go deeper into:
- 6:00 – The Biggest Instagram Mistake
- 8:15 – How to Attract the Right Instagram Followers
- 10:45 – Vital Instagram Foundations
- 11:25 – Instagram Profile Strategy
- 13:20 – How to Train the Algorithm
- 16:15 – Type of Content to Post
- 18:45 – Instagram’s Preferred Content
- 22:05 – Instagram Mindset Tips
- 26:05 – Bio Tips to Be Searchable
- 27:55 – Should You DM Potential Clients?
- 30:00 – What it Takes to Be Successful on Instagram
- 33:00 – Entrepreneur Advice
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Additional notes and links mentioned in this episode
More about Brittany:
Prior to starting her business, Brittany Worthington was a professional dancer for Royal Caribbean Cruise Lines and knew nothing about creating content, writing captions or how often you are meant to “show up” on social media. But 3 years and over 50,000 followers later, she seemed to work it all out. As a Social Media Manager and Instagram Coach for Australian and International businesses, Brittany works with female-led service and expertise-based businesses of all sizes and has a mission to prove that successfully marketing yourself on Instagram, doesn’t need to feel as painful as doing your bookkeeping. She’s a myth-buster and will let you know which hacks aren’t worth the hassle whilst passionately instilling confidence in you to show up as your most authentic self with sustainable systems and strategies to support you. After the successful launch of her signature program Conquer Your Content in 2022, Brittany now hosts an accessible and accountability-focused membership, Conquer Club, to support more women to show up, stand out and sell out with ease.
Looking for more design clients?
This free guide can help you with tactics to get design clients.