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HOW TO GRAPHIC DESIGN: THE COURSE OF BRAND IDENTITY

A structured brand identity course for designers who want to understand strategy, visual systems, logo design, and how to build identities with more confidence. Free, on YouTube now.

Watch on YouTube Start with Fundamentals First
What You'll Learn
Brand strategy foundations — how to position a brand before designing anything
Logo design thinking — from concept to refined mark
Visual identity systems — how all the pieces work together
Brand personality and positioning — defining what a brand stands for
Mood boards and creative direction — building a visual point of view
Building a cohesive identity that works across all touchpoints
Presenting brand work with clarity and confidence
Who It's For
Designers who know the fundamentals and are ready to move into brand work
Freelancers who want to offer brand identity services with more structure
Designers who want to understand the strategy behind the visuals
Anyone who wants to build brands with intention, not just good taste
Course Topics
Module 01
BRAND FOUNDATION
Module 02
COLOR THEORY
Module 03
TYPOGRAPHY
Module 04
INTRO TO LOGO DESIGN
Module 05
ADOBE ILLUSTRATOR
Module 06
LOGO DESIGN SKILLS
Module 07
BRAND IDENTITY ELEMENTS
Module 08
IDENTITY CREATIVE PROCESS
Available Now
THE COURSE OF BRAND IDENTITY
Free on YouTube. No account required. Watch at your own pace, on any device, anywhere in the world.
Watch on YouTube
Not done with the fundamentals?

If you haven't completed the Fundamentals course yet, that's a great place to start before moving into brand identity.

View the Fundamentals Course

This course is free for everyone. If it has helped you, you can help cover the software and upkeep behind it — completely optional. Support us

READY TO
BUILD YOUR BRAND?

The Course of Brand Identity is free on YouTube. Start the first lesson now.

Watch on YouTube Start with Fundamentals